Method Marketing

We did the thing again. Once more, Method Marketing is officially a Google Premier Partner! It's not just a status thing—being named a Google Premier Partner is reserved for the top 3% of Google Partner performers. The key criteria: - Demonstrated ability to help new and existing clients grow year over year. - Sustained client retention. - Diverse ability to create content across multiple industries, in multiple placements. Once again, special congrats are due to our paid search team, led by Nick Koehler and Tim Oconnor. Please join us in celebrating our team's accomplishment! #Google #GooglePremier #GooglePremierPartner #marketing #digitalmarketing #chicoCA

Thanks to the Chico Enterprise-Record for writing this story about our company. Check it out!

The bottom of the sales funnel is just the beginning. Yes, marketing is awesome for prospecting and acquisition. But it's also criminally underrated as a retention and customer tool. Read more: https://lnkd.in/gBz6cSq3 #marketing #DigitalMarketing #MarketingStrategy #CustomerService #MarketingTips

The persuasion problem: Why does convincing not always mean conversion? While it might seem straightforward to assume that a persuaded individual would naturally take the next step and convert, human psychology and behavior frequently defy this logic. #DigitalMarketing #Marketing #ContentMarketing #PPC #MarketingTips #MarketingMagic #Communications

Precision matters in paid search. Understanding and acting on PPC metrics is vital to a successful paid search campaign: https://lnkd.in/gmjeuv-z #digitalmarketing #ppc #payperclick #costperclick #paidsearch #googleads #googlesearch

Did you know the top three ways marketers are using AI? 1. Content personalization 2. Data analytics 3. Content generation It's important to note: NONE of these are ready to go right out of the AI-generated box. A skilled, experienced human marketer with AI at their fingertips remains the best AI tool there is--but there's no denying the tech is becoming more useful every day. Interesting read on Hubspot: https://lnkd.in/dgqthtRr #AI #artificialintelligence #AIMarketing #marketing #digitalmarketing

No content creator likes hearing that their work fell short of expectations. However, not all feedback is created equal. How we respond to critique can be the difference between growth and stagnation. Read more on the Method Marketing blog. #MethodMarketing #marketing #digitalmarketing #ContentMarketing

No demographic presents as significant a challenge—or opportunity—as Gen Z. In 2022, Gen Z made up 40 percent of global consumers and had roughly $600 billion in spending power. Gen Z has come of age in the era of smartphones and social media, shaping a generation that’s digitally savvy, socially conscious, and appreciative of authenticity. How do you market to Gen Z? We'll get into three digital marketing strategies that work—and three to avoid. #DigitalMarketing #GenZMarketing

It’s a bittersweet day here at Method Marketing—we are thrilled to celebrate Ava’s graduation from California State University, Chico with her BA in Communication Studies and Public Affairs, but truly sad that her internship has come to an end. And so we now wish her luck in the future! As our social media intern, Ava has done a great job of planning, creating, and executing social media content for our clients, as well as helping us develop and write blog content. We’ll miss her positivity, eagerness to learn, ability to learn from feedback, and terrific sense of humor. We tell all our interns that we don’t believe in “coffee-fetch internships”—they are expected to contribute to our clients’ success, and Ava absolutely has. Please join us in congratulating her on her degree and in wishing her the best. Thank you Ava!